Baby boomers are the wealthiest, best educated and most sophisticated purchasers of services and products. This generation has substantial disposable resources to spend and invest. Boomers don’t want technology products that are complicated. The iPad is the perfect answer to the 50+ age group whose primary interest is in obtaining information, reading books and keeping in touch (e-mail).
The following are the top reasons for this age group to purchase an iPad.
- Portability – Smaller and lighter than a computer, it can easily be carried in a briefcase or pocketbook.
- Larger Screen – Much easier to read.
- Ease of Use – One touch away from your favorite news services, stock reports, restaurant reviews, movie schedule, etc.
- Long battery life – Significantly longer than a computer
- Mobile Internet Access – Ability to browse the Internet from the car, train, beach, etc.
- Immediate Start-up – Slide the button on top to turn it on for instant access.
- Maintenance Free – Made by Apple! Little or no technical issues
The boomers are a huge segment of the marketplace, that is for sure. Great article! There is a huge trend happening out in the market place, in that increasing numbers of "boomers" are receiving "pink slips" and finding themselves 5-15 years short of their financial goals for their retirement. They are finding themselves in a place where they still have wisdom, experience, training and education ... expertise to offer the world.
"Boomers" are also finding that they are having to use their retirement funds to help care for their aging parents, because their parents want to stay at home, and our parents do not have the capital to pay for this care.
I think you really "get it"!
With the "boomers" being the "sandwich generation", you "hit the nail on the head". Your business model is designed to help "boomers" and seniors get themselves set up with their own offices! -And yes the "boomers" are getting into technology in a huge way! Good on you! I love your content! I am looking an an iPad myself. They are just simply more versatile ... and they fit in my purse!
